5 Reasons You NEED A Coach

Let me let you in on a little secret: you don’t need a coach.

Trust me. I do this for a living. You don’t NEED a coach. You have all the answers. You’ll be fine just by yourself. Why? Because you’re amazing and you have all the tools to blossom.

Yet, so many people (including myself) work with a coach. So many people (…including myself) report incredible results from coaching. There HAS to be some benefit to it. So if you’re still wondering what the big deal is, here’s a couple of ways hiring a coach could benefit your life.

You Get Clarity

You feel like you spend your days drifting through a fog. You work hard, you keep busy, but nothing seems to get any better. You can’t see the next move. Hell, you can’t see the moves that brought you here.

You’re frustrated. Stressed. Angry, even. You don’t know what you want, but it definitely ain’t this.

A great coach can help you see clearly. He can help you access your deep wishes. That’s like a wave of sunshine coming out to clear out the fog. He can help you slow the world down. Then you’re able to take a good hard look at where you’re headed and where you WANT to be headed.

You Get Support

Face it. When you step out of your comfort zone and start building something amazing, you’ll eventually fail. Not just once, either. You’ll fail time and again. And it’s gonna suck.

If you’re stubborn as a jackass (like me), you’ll eventually get up and try again. But what if you were wrong? What if you were pursuing an impossible dream in the first place? Your brain will immediately start making up reasons to not try again.

Truth is, unless you’re surrounded by supportive people, it might take time to gain back the self confidence required to move forward with your life. It might take YEARS to shake off these doubts. Imagine, years wasted doubting yourself, because you stumbled once.

A (great) coach believes in YOU. They have no personal agenda or ego to protect. Regardless of your goal, your coach will be there to flush your self-doubt and gently kick your butt back into action.

Note: If you are actually pursuing an actually impossible dream, like “I want to fly to Mars wearing only my underpants,” kudos to you. Most people don’t dare to dream that big.

You Get Perspective

Do these situations ring a bell?

We moved to a new place with the wife almost a month ago. The boxes are still unpacked and it’s a bit chaotic because I’ve honestly been working day and night to get this project off the ground. She’s blaming me for causing this situation and I feel like shit.


I’ve only been manager for two months and had to let Robert go. Yeah, I fired him. I pushed him hard to get the deal through, but he wasn’t playing ball. Maybe I was too hard on him though? I feel awful. The rest of the team will probably hate me for it.

A coach will help you take a step back from intense emotional situations that come up in every day life. Maybe your wife being angry isn’t because of the moving boxes, but because of something completely out of your control? Maybe the rest of the team are actually thankful that you finally took action? There’s always another perspective, and a great coach will help you see it.

It’s never as bad as you make it seem.

You Get Permission

You want a red sports car. You want to marry a pornstar. You want to live on an island somewhere, where there’s only sunshine and beach cocktails.

But you don’t talk about your dream. You’re afraid your friends might not understand or tell you it’s impossible. You feel guilty about living in a world where normal isn’t enough.

Because we’ve been told all our lives to shut up, sit down and play it safe, we sometimes need an external voice to give us permission to dream.

A coach is there to unleash your passion. They don’t see your glass ceilings or self-imposed limits. A coach will give you permission to not only be who you are now, but to dare to be bigger.

You Get Honest Fucking Feedback

We live in a society of consolation prizes and getting offended. People just don’t speak their mind anymore. This is especially troublesome if you’re surrounded by people who don’t want to risk their relationship with you. Or their career.

Who are you going to look for personal feedback if none of your colleagues are up to the task?

A great coach will give you their honest uncensored feedback. Their only job is to ensure YOUR continuing growth and success. Coaches get paid in advance for this exact reason: to not sugarcoat the message. They are there to listen and observe, and tell you exactly what they see, even if they know it will hurt you.

Yes, a coach is the biggest asshole you’ve ever hired. And you should thank them for it.

Jay Pitkänen

Jay Pitkänen

Head coach at Rat Race Maverick, and moonlight marketer. Connoisseur of Cabernet Sauvignon. Spot him driving a Jaguar or Corvette at high speeds over long distances.

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