I love wrenching and tinkering my car. It’s like a puzzle. Figure out what’s wrong, find the best part for the best price and then figure out how to replace the part.
Just recently though, I was spending hours and hours in the garage trying to pull this car apart. I came home dirty and exhausted.
My schedule was coming apart. I was skipping my exercise routine. I didn’t have time to build my business.
But it was okay, I told myself. It was okay because I was saving money on garage fees. It was okay because I need my car running. I seemed to have all the excuses to justify this wasted time.
Then, after one morning’s meditation, I snapped out of it.
Of course, I was being an idiot. There’s a car rental facility down the street if I need a car. The garage fees, while sometimes pricey, are nothing compared to the potential earnings lost when I was sitting in my garage instead of building my business.
And I love building my business. Why wouldn’t I work on it?
So here’s what I realized during my meditation. The direction I was taking my company was amazing, but it wasn’t me. It was something I thought I should do. It was an idea someone else planted in my mind.
Because it wasn’t me, I felt bad doing it. My body was resisting this, and thus I found myself hiding in the garage under the car. Hiding, so I wouldn’t have to face the uncomfortable fact:
What I was doing was not what I wanted to do.
Accepting this took a while. Accepting that I’d have to take many steps back, cancel appointments, re-think strategy… be clueless again. Not easy. We love having all the answers. It’s scary being clueless.
But … when I embraced the cluelessness, I no longer felt frustration. I was at peace. I was present.
I was at peace. I was present.
… and then something happened. New answers started showing up.
To those of you who practice meditation, this process will be familiar. When we stop resisting the feeling or thought that causes us pain, we can finally accept and love it.
When we do accept the pain, it hurts for a while. But then we move forward and hear the new thoughts and ideas coming through. The pain becomes a lesson.
This might take days or weeks.
Or never. Most people never accept their pain.
Some people live in distraction to hide their pain, their discomfort. And it doesn’t help when society keeps telling us that fear, discomfort and being clueless are bad things.
We’re being taught from a very young age that crying is not good. “Don’t cry.”
We’re taught that failing at school is unacceptable.
Be strong. Aim high. Failure and subpar performance is unacceptable.
So what happens? We start pretending. We pretend we’re keeping busy so we don’t look lazy. We avoid feeling pain so we don’t look like failures.
We distract ourselves so we don’t have to face discomfort.
Ever notice yourself feeling lost? Directionless? Somehow stuck in place, not feeling fulfilled? Like there’s something missing from your life but you can’t quite put your finger on it? Are you depressed or unhappy?
These are symptoms of you acting against what your body wants to do.
And you know exactly what your body wants to do. You just can’t see it, you can’t hear it because your mind is filled with noise and distraction.
As long as you keep resisting, you will never know the next move. As long as you keep distracting yourself from momentary pain and discomfort, you will never be truly happy.
Maybe you need to quit your job to write that book, and risk temporarily lowering your quality of life? Maybe you need to go talk to that gorgeous lady in the coffee shop and risk embarrassment? Maybe you need to let go of a business deal that’s good but not really good enough, and risk never finding a better one?
It’s a choice between momentary comfort or ultimate happiness in life. When you learn to recognize distractions for what they are, you will become aware of the discomfort you’re avoiding, and what’s keeping you from being truly happy.
This is clarity. This is what I can teach you.
Let me let you in on a little secret: you don’t need a coach.
Trust me. I do this for a living. You don’t NEED a coach. You have all the answers. You’ll be fine just by yourself. Why? Because you’re amazing and you have all the tools to blossom.
Yet, so many people (including myself) work with a coach. So many people (…including myself) report incredible results from coaching. There HAS to be some benefit to it. So if you’re still wondering what the big deal is, here’s a couple of ways hiring a coach could benefit your life.
You feel like you spend your days drifting through a fog. You work hard, you keep busy, but nothing seems to get any better. You can’t see the next move. Hell, you can’t see the moves that brought you here.
You’re frustrated. Stressed. Angry, even. You don’t know what you want, but it definitely ain’t this.
A great coach can help you see clearly. He can help you access your deep wishes. That’s like a wave of sunshine coming out to clear out the fog. He can help you slow the world down. Then you’re able to take a good hard look at where you’re headed and where you WANT to be headed.
Face it. When you step out of your comfort zone and start building something amazing, you’ll eventually fail. Not just once, either. You’ll fail time and again. And it’s gonna suck.
If you’re stubborn as a jackass (like me), you’ll eventually get up and try again. But what if you were wrong? What if you were pursuing an impossible dream in the first place? Your brain will immediately start making up reasons to not try again.
Truth is, unless you’re surrounded by supportive people, it might take time to gain back the self confidence required to move forward with your life. It might take YEARS to shake off these doubts. Imagine, years wasted doubting yourself, because you stumbled once.
A (great) coach believes in YOU. They have no personal agenda or ego to protect. Regardless of your goal, your coach will be there to flush your self-doubt and gently kick your butt back into action.
Note: If you are actually pursuing an actually impossible dream, like “I want to fly to Mars wearing only my underpants,” kudos to you. Most people don’t dare to dream that big.
Do these situations ring a bell?
We moved to a new place with the wife almost a month ago. The boxes are still unpacked and it’s a bit chaotic because I’ve honestly been working day and night to get this project off the ground. She’s blaming me for causing this situation and I feel like shit.
I’ve only been manager for two months and had to let Robert go. Yeah, I fired him. I pushed him hard to get the deal through, but he wasn’t playing ball. Maybe I was too hard on him though? I feel awful. The rest of the team will probably hate me for it.
A coach will help you take a step back from intense emotional situations that come up in every day life. Maybe your wife being angry isn’t because of the moving boxes, but because of something completely out of your control? Maybe the rest of the team are actually thankful that you finally took action? There’s always another perspective, and a great coach will help you see it.
It’s never as bad as you make it seem.
You want a red sports car. You want to marry a pornstar. You want to live on an island somewhere, where there’s only sunshine and beach cocktails.
But you don’t talk about your dream. You’re afraid your friends might not understand or tell you it’s impossible. You feel guilty about living in a world where normal isn’t enough.
Because we’ve been told all our lives to shut up, sit down and play it safe, we sometimes need an external voice to give us permission to dream.
A coach is there to unleash your passion. They don’t see your glass ceilings or self-imposed limits. A coach will give you permission to not only be who you are now, but to dare to be bigger.
We live in a society of consolation prizes and getting offended. People just don’t speak their mind anymore. This is especially troublesome if you’re surrounded by people who don’t want to risk their relationship with you. Or their career.
Who are you going to look for personal feedback if none of your colleagues are up to the task?
A great coach will give you their honest uncensored feedback. Their only job is to ensure YOUR continuing growth and success. Coaches get paid in advance for this exact reason: to not sugarcoat the message. They are there to listen and observe, and tell you exactly what they see, even if they know it will hurt you.
Yes, a coach is the biggest asshole you’ve ever hired. And you should thank them for it.
Last time we looked at the 5 reasons you should consider getting a coach. That’s the one where I started by telling you you don’t actually NEED a coach, remember?
Yeah, killer self-promotion, I know.
Now let’s do the opposite. There’s good reasons for getting a coach because coaching is actually bloody darn useful, but there’s also some really bad reasons for considering a coach.
Here’s the 5 absolutely wrong reasons to get coaching.
A coach is not a motivational speaker. Even though your coach will at times be the person who helps you up from the mud and gives you a pep talk, that’s not what you hire a coach for.
Motivational speakers, especially the really bad ones, tend to motivate externally. That’s when you join a bunch of other people in a giant lecture hall to listen someone inspire you for 2 hours and then charge you a bunch of money for the pleasure. This sort of motivation wears off quickly after the seminar and you need a new motivation dose soon after.
A coach does the opposite. A coach will help you find and access the power within you that motivates you to take action. And here’s the thing. When you have complete clarity about what your direction is, you don’t need motivation.
Pursuing your dream becomes something you just do.
How’s that possible? Well, imagine someone motivating you to breathe.
In! Out! You can do it! Keep breathing!
Silly, right? Pursuing your dreams can be as natural as breathing for you.
I never liked the term “life coach”. To me it sounds like someone would tell you how to live your life. A coach is not there to offer you some easy answers. Actually, it’s rather the opposite.
A great coach is an adept listener and will suggest a new perspective on your situation. This new angle might even be complete bollocks and you might disagree with it completely. That’s the point. It’s not meant to be an answer.
What this does is reveal the right QUESTIONS. It is then up to you to figure out the answers. Sometimes the answer is right in front of your nose but you were blind to it.
Sometimes there is no answer.
Point is, all you need is the question to drive you forward.
While a mentor can be a coach, a coach’s primary job is not to be your mentor. A great coach will help you walk through fire, and believe absolutely that you’re able to walk through fire … but they will not LEAD you through the fire. Often times they don’t even have experience walking through the fire themselves.
A great coach will empower you to lead yourself through whatever challenges you face.
Your coach will likely not be an expert in your field. In fact, it’s often better if they’re rather ignorant of what you do, so they can ask the seemingly obvious questions you didn’t think to ask. They’re not burdened by the curse of knowledge and other biases.
In short, a great coach will help you untangle the mess in your mind, clear up the fog and enable YOU to take the action you know you must take, but the rest is up to you. Your coach will not hold your hand.
This is the life coach thing again. You don’t NEED coaching to live your life.
You don’t need a coach to be adequate.
You are FUCKING AMAZING.
A common sales and marketing tactic is to make you feel inferior first, and then offer you the miracle cure as a solution to your predicament. I’ve heard some coaches do this to increase their demand.
You’re perfect as you are.
…Ironically, THAT’S where a great coach can help.
We’re so inundated with self doubt and so eager to stifle our growth journey with various forms of self sabotage, that sometimes we need an external voice to remind us that we are actually fucking amazing. Someone to remind us that 90% of the worries in our minds are just a result of good old monkey mind trying to protect us.
So you don’t need a coach to be amazing, but a coach can help you remember how amazing you actually are.
Now this is a bit of a toughie.
A great coach will help you reach your dreams, that I can say almost for sure. But you’re the one reaching the dream. You’re the one doing all the heavy lifting. You are the big damn hero.
The coach is not the hero. Do you need the coach to reach your dreams? No.
Will a great coach help ease that journey and shorten the time to get there? Most likely.
Will a great coach help you shift your mindset, so that previously impossible things now seem like possible things? Yes.
You shine the light on your own path. A coach is just there to make sure your light shines brighter than you ever thought possible.
Here’s a story of humility.
I’ve never taken serious coaching myself.
As a professional coach, that’s kind of a nono. I mean sure, I’ve taken countless courses and short coaching programs, and group coachings etc etc. But I’ve never hired a private coach for a fuckton of money to actually change my life.
Because I thought I wasn’t ready for that. Because I didn’t have the money. Because I didn’t find the right coach. Because blah blah blah excuses, explanations, weakass fear based apologies.
Until two weeks ago.
When you meditate enough, you start noticing things on a gut level.
You see people on the street from a mile away who seem friendly. Why? You don’t know. But your gut says they’re friendly. Then you go say hi and you’re immediately on the same wavelength. You laugh at the same things. There’s no awkward silences.
You’re presented with a job offer. It’s the perfect gig. Great pay, great location, but something isn’t right. Your gut says no. You end up declining the job offer. It turns out you didn’t actually want to become an accountant, but rather explore your dreams of opening a cake shop, even if it’s more risky and less profitable.
I trust my gut instinct when these situations come along.
I found this Facebook group recently, helping business owners scale up their business. You’ve probably seen these, there’s thousands and thousands of similar groups on Facebook. And most of them are utter crap, so I never pay any attention to them. Except this one. Something was different about this one. My gut said “something amazing is going on here. I need to join.”
So I did.
After a month of hanging out and listening and learning, I was presented with the opportunity to work with this coach. A 6 month program to build my business growth and sort out the bullshit preventing me from skyrocketing.
I immediately said yes. Let’s do it. I had no way of paying her fee at that moment, but I decided I would figure out a way.
During the next 5 days, I contacted some of my friends who would be able to help with this sort of money. They all told me it’s a ridiculous sum and I’m a bit insane for spending that much on coaching.
I told them I’m sure of this. This would change my life. They wished me luck on my venture, but said they could not help me do this.
A doubt creeped in.
I no longer believed this was the right decision. I was scared. Afraid of spending too much. Doubting the results. Doubting the gut instinct which brought me here in the first place,
I told the coach I would need to cancel and explained that it’s better this way. It was curious. I remember listening to myself trying to tell it to her in a way that I would believe it myself. Trying to convince myself so I could convince her.
Later I looked back at this email I had written that evening. It was strange, as if someone else had written it.
Unsurprisingly, she replied, unleashing a full bombardment of anti-bullshit my way. She told me to fucking grow a pair and listen to myself. To ask myself if I believed for a second any of the things I wrote was true.
And she was right. It wasn’t true. I would have to step into my fear and not try to weasel out of it.
She was indeed proving to be a powerful coach with some good insight into my bullshit. My gut reaction had proven to be right once again.
I thanked her for the candid asskicking, and understanding. I told her I would pay as planned.
The next day, a surprising source called back and told me they would lend the money.
Here’s the thing. This gut reaction, or instinct, is your past experience and all your senses working together in tandem to push specific data into your conscious mind. Sometimes your senses and your experience disagree, so the information gets muddled. But sometimes the information is so clear that you get a “gut reaction” compelling you to do a specific thing.
Your conscious brain will interfere quickly, trying to rationalize why or why not you should act on this reaction. Your conscious brain will try to keep you safe from harm, embarrassment or anything it perceives as a risk.
More often than not, when that gut reaction is so powerful that you notice it, it indeed IS something you must act upon. Not because of some greater good or stuff like that. No. Your gut knows what is best for your happiness.
As for the coaching? I haven’t felt this alive in ages.
The past two weeks have been difficult. Really fucking hard work. And most of it internal. I’ve been meditating more than ever. Journaling. Unearthing horrible things from the deep bowels of my mind.
… but it’s damn good fun.
We’ll turn this little coaching business into a global phenomenon soon enough.
Looking back, I wasn’t ready to be coached. And that’s exactly the reason I needed to be coached.
STUFF is the make up and bandaids of happiness. – Gary Vee
Seems to be a general consensus that getting stuff and acquiring things isn’t going to make you happy.
I’m gonna go one step further and say – SUCCESS will not make you happy.
Success, in fact, is the antithesis – the complete opposite of happiness.
“…Wait, what did you say?” I hear you ask.
Think about it. How many people are filty rich but unhappy? Successful beyond comprehension, but miserable inside? You can probably think of at least one example.
Clearly then, success by itself does not make you happy. Happiness must comes from somewhere else.
What do I mean by happiness? Fulfillment. Peace. Calm. Balance. A neutral complete satisfaction. Happiness is when you can sit alone in a quiet dark room and not feel like you need to get out. The state of being where nothing could ever disturb you.
We are happy when we are content with nothing. It is your natural state. You need nothing to fulfill you.
We are so far removed from this idea of simply being, that even my describing it is making you scratch your head in bewilderment. “What the hell is Jay even talking about? This happiness thing sounds incredibly boring, why would you even want that?”
That’s fine. Just humor me for a moment. Now, let’s look at what “success” is.
To be successful, you need to get money, get an education, get a family, get busy, get ahead. Oh and keep struggling. That’s a big one – you should ALWAYS keep struggling. Success can never come easily, you MUST struggle to get ahead.
Success is a series of exciting peaks and gut wrenching lows. It keeps you trapped like a mouse in a running wheel chasing a piece of cheese. Convinced by your ego that external things will make you happy, you go from one source of stimulation to the next.
Never truly satisfied.
Success leaves you feeling hollow. Empty. Always longing for something new. A new stimulus, a new way to get excited. Not unlike an addiction.
Success is manipulating reality to conform to your needs.
Happiness is surrendering to reality.
You’ve been told your whole life that you must succeed. You’re taught to strive for success from the moment you enter the real world. You’re taught that happiness and good things come for those who succeed in life. Media and society tout successful people as the heroes and luminaries of our time.
But they got it wrong. Success has nothing to do with happiness.
Let’s imagine a scenario for a moment.
You’ve made it. Forbes covers, billionaire list. Whatever incredible success means to you, you’re there.
You’ve set up a number of profitable businesses that largely run without your help. If there was an infinite amount of funds, you’re effectively at that point.
Your mind is a neverending explosion of ideas. An ideafactory that will not shut down. When you’re done with business, you turn to philantropy. Schools. Hospitals. Energy.
As long as it’s helpful, you think. As long as someone’s life improves. Seeing others in distress makes you work even harder to get there.
People start regarding you as some sort of superhero.
Life is PERFECT, right?
As long as you have new challenges to overcome. New successes to keep you excited and stimulated, you feel great. Adventurous.
… but you can’t shut off your brain.
However brilliant your mind is, it will never shut up. The ideas will keep coming. You can keep working and keeping yourself busy to drown out the deafening noise, but it will never stop.
Sure you spend some free time with your friends. Golf and jogging and maybe a beer night now and then. Maybe even take the new car for a spin.
But eventually you run out of things to do. Out of stimulants. And then, when it all quiets down, you face yourself.
… You face the loneliness.
When you’re lying there in your bed, you feel empty. Hollow. Sad.
The person sleeping beside you might as well be a million miles away for the cold you feel.
Happiness? You’d give everything for just a moment of serene, genuine happiness. A moment of calm.
You might say this is an extreme example. Fine. Let’s tone it down a bit. What’s your definition of success?
Whatever your motivator to push on to succeed – if it is external, then it will run out.
And when it does, you must face the silence and yourself.
What will you feel? Guilt? Shame? Loneliness? Fear?
Make no mistake. You can not keep stimulating yourself forever to drown out the noise.
Material values have no ability, no POSSIBILITY to provide us inner peace. Only a compassionate mind, your OWN mind, is the key to reduce anxiety – Dalai Lama
That’s why forcing reality to conform to your needs is a short term solution. That’s why chasing success is a fool’s errand.
Internal peace and calm can only be found by surrendering to reality. That, my friends, is HAPPINESS.
Wow, success sounds a bit shit, right. So what can we do? What if you wanted to be successful and create awesome things and become something huge?
Let me just say that there’s nothing wrong with creating things, building businesses, and a legacy for yourself. Some successful people do massively good work to help the world and I commend them! That’s amazing.
You can do it too. But instead of chasing success, I suggest finding your happiness first. Then create from a place of love. That’s the beauty of not chasing success: you create from an infinite fuel source.
Sounds a bit woowoo, so let’s break it down. I like to be practical, after all.
What do you want? No, really. What do YOU really want in your life? Take a moment to think about that.
Based on Maslov’s hierarchy of needs, I would expect it’s something along the lines of:
Traditionally, a successful person would achieve these through external means, like a big home, a community and expensive toys. The bigger the Mercedes, the more successful you are, right?
Instead, we’ll look for answers from within you.
First, you must learn to accept and forgive yourself for your mistakes and imperfections. That will prepare you to more readily accept others with their differences and imperfections.
This will lead to connection. With yourself and others.
As humans, we thrive on connection and empathy. We’re wired that way. True connection, and I mean deep, authentic, genuine open-hearted understanding is the best way to build trust. And building trust is the best way to get rid of fear.
Once you realize you can trust complete strangers, the world no longer seems like such a hostile place. (Security)
You start building true connections with people and learning who you are and who you want around you. The more you get to know yourself and others, the more you’ll get an idea who your tribe is. The people you align with and resonate with on a deep level. (Companionship)
When humans are connected in this way, we feel warmth and fulfillment. We feel heard. We feel safe. When you trust someone implicitly, when you’re pushing through a challenge together, you feel camaradery. There is no room for fear.
You create and express yourself in any way you please because fear does not stop you, and you have your tribe supporting your every step. (Expression)
And that’s how you create using the Power of Love.
(yes, I love BTTF.)
Remember the billionaire from earlier? Imagine he is slowly finding his internal happiness. Instead of acting from fear, loneliness and lack, he acts from the deep peace within his mind. He loves and is loved.
His goals become clearer because his mind isn’t clouded with noise. It’s easier for him to focus and find the next step. He seems to find more joy in his work.
He doesn’t get irritated with people, leading to easier communication. People take him more seriously because of a more balanced presence.
This may as well be you. Become the billionaire fulfilled with peace.
And here’s the real doozy: When you start creating from a place of happiness, you will reach your goals easier, almost without effort.
Are you stuck in a success-cycle? Do you feel like the only motivator for you is to find the next emotional peak, some stimulus to keep you going?
Do you feel hollow and lonely when it all gets dark and silent?
Would you like some help with that?
We should talk.
Warning: This is NOT a sob story. I’m not looking for your pity, and I wouldn’t take it if you offered it. This is simply the reason I do what I do now, and what I would love to help YOU with.
I come from what you might consider a “good home.” We always had food on the table and enough money to do most things. And as a Finnish person, education was free so I had everything I needed.
Except love and support.
Our family was never was close. Or at least I wasn’t close to my family. We didn’t openly love each other. Acceptance needed to be earned, not something you were given unconditionally.
As a result, my emotional life was rough, to say the least. Desperately looking for love and acceptance, doing my best to please other people just to get the tiniest bit of warmth. Then, on the few occasions that someone would lend me their attention for even a moment, I would abandon them immediately because of whatever issues I had at the time.
Yeah, I was really fucked up. It would’ve been easy to just give up. Just lead some miserable non-existance and die of depression? A lot of people do that. But I was too curious for that. Too scientifically minded and rebellious to let it go.
Not to mention stubborn as a mule.
I decided to figure out what love is, and why I seemed incapable of it.
That was a long time ago. I don’t claim to have cracked some sort of love code. But what I have learned are things like
I’ve come to realize that like me, most people are broken. Hiding deep pain, fear and hurt on the inside. Most people live a life of shallow, unfulfilling, codependent relationships because on some level, they’re unable to love themselves.
The worst thing is – it shows up in every other aspect of your life as well. It’s impossible to get fit or lose weight if you don’t love yourself. It’s impossible to succeed in business if your love life is broken. Stress, unhappiness, and downright BOREDOM are the direct results of an unhealthy love life.
And we’ve come to accept this as normal.
Well I’m here to tell you that it doesn’t have to be.
That feeling of hollowness, loneliness? That haunting weight of living an unfulfilled life? When you hold on to a loved one out of desperation rather than appreciation? It doesn’t have to be that way.
I eventually learned to recognize the times when my family expressed love, in their own peculiar way. I’ve learned to accept and appreciate them with all their imperfections, as I accept myself with all my imperfections.
Let me help you figure out this part of your life, so you can become the limitless human being you were meant to be.
Join our Facebook group to get started!
Just saw a T-shirt that says “Stop doing nothing.”
Obviously an inspirational message to get wannabe entrepreneurs out there and hustling their asses off, but it’s the exact wrong message.
Messages like these drive you into filling your schedule with meaningless busywork. Unless you’re busy ALL THE TIME, you can’t be successful, right?
As a result, you sweat and stress about constantly doing, constantly being a king of productivity. Stop doing nothing, stop doing nothing. Then at the end of the day, by trying to “stop doing nothing”, you’ve kept busy, and accomplished very little.
You work increasingly hard, and your business is going nowhere.
So I’m gonna order a new t-shirt right now.
It’s gonna say “DO NOTHING.”
Because that’s the most important thing in your day. Just sit down and be.
No busywork. No answering phone calls or texting. No social media. Just sitting. Listen. Be bored. Be frustrated. Be emotional. Be stressed. Just be. Let it all flow, accept it and love it.
This is the time when you separate the important stuff from the busywork. The stuff you ACTUALLY want to do from the stuff you think you should be doing.
You might think you don’t have time to do nothing. Well, here’s the secret. By doing nothing and just BEING for 45-60 minutes per day, I’m able to figure out exactly what is important to get done, and what can be ignored as meaningless busywork. Resulting in 3-4 hours of time saved and a relaxed evening with the missus.
Want to save 3-4 hours every day? Let’s chat.
We’ve all heard the old marketing adage “You need to be authentic and create true connections with your customers.” Sure, let’s be real. I think we all get that now.
Something that doesn’t seem all that common is this: it all starts from within your team.
Let me ask you this: How much time and effort have you invested creating genuine connections WITHIN your own company?
When I joined the marketing team at my previous company, I was excited and ready to work with some of the most brilliant minds in the industry. I was ecstatic and couldn’t wait to get to know the people and create something awesome!
My enthusiasm was very soon trumped by this one dude, who very bluntly told me he isn’t there to make friends, but to kick marketing ass. Or something to that effect.
The boss was also focused on results, not so much creating a warm and friendly working environment.
So, being the sensitive sort, I was taken aback. As a natural defense, I started building a wall. I quieted down and focused on getting my own projects up. I didn’t ask for help. Co-creation and pursuing amazing projects was suddenly off the table.
We were competing.
To get the boss’s approval.
There was little trust, except for trust within little cliques in the team.
There was no passion to create something amazing just because of creative passion. Just out of a need to achieve and get approval.
Even though we worked together, within the same space, the atmosphere was cold.
Now after two years together, I can say that these people are some of the most amazing people in the world to me. But the atmosphere in the team was always tense.
I’m overly sensitive to that sort of stuff, I fully admit that, but here’s the funny thing:
Some of our customers also said that marketing feels clinical. Team feels distant. Products are useful and company is great, but we (the customers) would love some more personal connection.
So when you’re building your team, don’t just focus on raw talent. Remember that you’re building a unit. You’re collecting suitable parts to work together to huff and puff towards a united goal. When your team members trust each other, they will:
Then the surprising thing happens. This trust and authenticity will automatically flow into your marketing and customer relations.
PM me for private consultations on how to increase trust within your team.